Chelsea Lee & Co. logo Chelsea Lee & Co.
Fractional ecommerce operations manager

The back end of your shop, tied up neatly.

I'm Chelsea, the second brain every ecommerce owner needs but rarely has. I remember the details, catch the gaps, and solve recurring problems before they become crises, so you get your time back to do the work you actually love.

Start with an audit Take the quiz
Chelsea Bonetti, founder of Chelsea Lee & Co.
15 years
as an analytical chemist. Precision is the habit.
2,000+ products
listed, updated and organized, with every detail checked by real eyes.
50+ stores
supported behind the scenes, from boutiques and custom apparel to health and wellness brands.
Chelsea in a blush cardigan, seated and smiling
Sound familiar?

You opened a shop. You didn't sign up to live in the admin.

The work behind a store grows faster than the store does. When it all sits with you, the creative part is the first thing to go.

Orders pile up while you answer the same customer email again.
New products sit in drafts because listing them takes a whole evening.
Custom and made-to-order pieces need a careful eye you no longer have time to give.
Your apps don't talk to each other, and you're the one holding it together.
Services

Three ways to work together

Start with a clear look at what's happening in your store, then hand over as much of it as you want.

Start here

Ecosystem Audit

A one-time diagnostic of your whole back end, delivered as a written report you can act on.

  • What's working, what's leaking time
  • Prioritized fixes in plain language
  • Fee credited to your first retainer month if you sign on within 30 days
Monthly retainer

Full Ops Support

You set the direction, and I keep everything running.

I handle the day-to-day work so your store runs smoothly without you managing every detail.

  • Full product catalog management
  • Order fulfillment and customer service, start to finish
  • Day-to-day troubleshooting and platform maintenance
  • Vendor agreements and invoicing handled on your behalf
  • Monthly check-in with improvement recommendations
$2,500/month
Ask about support
Monthly retainer

Full Ops Ownership

I own your backend: the decisions, the systems, and the results.

You get the business side of your time back. I find what's slowing you down, build the fix, and run it.

  • Everything in Full Ops Support
  • Automation and systems built and run by me
  • Improvements made, not just suggested
  • Performance reporting so you always know where things stand
  • Vendor management and expansion support as you grow into new sales channels
  • Priority access and full ownership — nothing waits on you
$4,500/month
Hand it over
Beyond ecommerce

Operational clarity isn't just an ecommerce thing.

I also take on project-based work for any type of business. From dance studios to social media agencies, I've helped all kinds of businesses get their back end in order, and I'd love to help with yours.

Don't see the right fit?

Every business runs a little differently. Tell me what you need, and I'll put together a custom package around it.

Ask about a custom package
Chelsea balancing a notebook on her head while holding a phone, laptop and iced coffee
How I work

The Bow Method

A precision-first way to simplify the back end of a creative business. Four steps, in order, every time.

B

Break Down

Take the whole operation apart and find where time and orders are slipping.

O

Organize

Give every product, file and process one clear home.

W

Workflow

Build repeatable steps so the store runs the same way on a busy day as a quiet one.

+

Create Room

Hand you back the hours, for designing, selling, or a day off.

Chelsea working on her laptop on the couch at home Laptop covered in sticky notes reading POD, SKU, MOQ and wholesale price
About Chelsea

A chemist's eye for what's really going wrong.

I spent 15 years as an analytical chemist, trained to notice the small thing that quietly wrecks everything downstream if nobody catches it. I find the root cause, build a process around it, and get the same result every time. It turns out that's exactly what the back end of a business needs.

I'm the second brain who remembers the details so you don't have to: a real person checking the work, not an app or a bot guessing at it.

After I took over her operations, my first client quadrupled her monthly income and more than doubled her clientele. Giving more owners that kind of relief, and their time back, is why I started Chelsea Lee & Co.

Work with me
Free 7-question quiz

Tied up or tangled?

Find out where your store's operations stand on time, systems and growth. You'll land in one of three results: Picture-Perfect Bow, Loose Ends, or Tangled Ribbon.

Get my ops score
Hand writing a store setup checklist in a notebook beside a laptop
Behind the scenes

Follow along on Instagram

@chelsealeeandco
Chelsea holding her phone, an iced coffee and a laptop Chelsea's home workspace Sage notebook embossed with make it happen, with a pen and glasses Iced coffee, phone and laptop in hand
Chelsea Lee & Co. logo

Kind words from the shop owners I work with

“Chelsea has truly been a total game changer in my business. She came on during a huge transition as we… moved everything over to Shopify, and she has helped make our business run smoother, faster, and has taken SO much off my plate. She’s a thinker. She doesn’t just wait to be told what to do.”
Shelby Perry · Eyehesive
“I honestly wouldn’t be able to run my business without Chelsea! Since we started working together, my business has grown substantially, and she has played a major role in that growth. She consistently brings forward innovative business ideas, automations, and systems that help everything run more smoothly.”
Giana Forgione · Designed by Gi
“She is professional, reliable, and consistently delivers high-quality work. I highly recommend her services to anyone looking for ecommerce and back end support.”
Nicole Sullivan · Coastal Edge Collective
let's chat

You know it's time to hand it over.

One short call. Tell me what's eating your week, and I'll tell you honestly whether I can help.

Book a call Email me
Chelsea on the couch, talking on the phone